Creative Director & Senior Producer
I craft stories that do real work. High-impact broadcast campaigns, scroll-stopping social content, and internal videos that rally an entire organization. Collaborative process, sharp creative, measurable results.
Featured Work
"NOW is in Your Hands" | Broadcast Image Campaign
Challenge: Launch the station’s new mobile app with a high-concept image campaign while coordinating a distributed news team across disparate shooting days, tight airtime schedules, and multiple field locations.
Execution: Designed and directed a dynamic visual trick-shot concept—talent tossing a single phone across seamlessly stitched cuts. Led rigorous pre-visualization, matched lighting setups across locations, and handled final VFX and pacing in post to turn high-friction logistical constraints into an invisible, fluid visual hook.
Impact: Awarded an Emmy® for Commercial / Promotion, elevated on-air station talent, and drove measurable, double-digit app adoption during launch week.
Role: Producer, Writer, & Editor
Papa Johns: Culture in Motion | Brand Documentary
Objective: Humanize an enterprise national brand by capturing the authentic, localized culture driving one of its premier Miami franchise operations.
Execution: Led an agile on-location field production to direct non-actor team members in an active, fast-paced retail environment. Developed a candid interview architecture and dynamic b-roll style that balanced unscripted, genuine frontline passion with Papa Johns' high-stakes corporate brand guidelines.
Impact: Delivered a flagship brand documentary that bridged the gap between national brand identity and local community pride, deployed across leadership presentations and key stakeholder touchpoints to reinforce organizational culture. This was 1 of 3 created.
Role: Director & Producer
Power of Philanthropy | Healthcare Documentary Series
Objective: Demystify sensitive end-of-life and legacy giving conversations for medical practitioners, reframing philanthropy as an extension of patient care rather than a financial transaction.
Execution: Wrote and produced an emotionally resonant, character-led short documentary series. Conducted deep-dive, sensitive interviews with clinicians, donors, and patient advocates to establish genuine emotional stakes, structuring the narrative arc to provide healthcare professionals with an actionable, compassionate framework for dialogue.
Impact: Established a cornerstone internal education and donor-engagement asset adopted across executive presentations, clinical workshops, and advancement campaigns to accelerate institutional giving.
Role: Producer & Writer
Prestige AV: Winning the Pitch | Strategic Brand Film
Objective: Anchor a high-stakes RFP submission to win the exclusive, in-house audiovisual and event technology contract for the First Financial Center in Cincinnati, OH.
Execution: Wrote, produced, and directed a bespoke brand film that moved beyond boilerplate technical proposals. Rather than listing equipment capabilities, the narrative framed Prestige as an indispensable strategic partner—combining candid client testimonies, high-end visual cinematography, and a clear articulation of service reliability directly tailored to the enterprise client’s operational standards.
Impact: Served as the creative centerpiece of the proposal, establishing immediate emotional trust with decision-makers and directly securing Prestige as the exclusive in-house AV provider for the high-profile venue.
Role: Director, Producer, Editor
Ninja Luxe Cafe | Creator Content
Objective: Capitalize on consumer coffee-culture trends to engineer high-retention, organic digital engagement for a flagship home espresso machine without paid distribution.
Execution: Developed a high-conversion content packaging strategy—pairing a contrarian hook ("Stop Buying Starbucks") with cinematic product framing, meticulous audio design, and narrative pacing optimized for viewer retention graphs. Scripted, filmed, and edited the piece end-to-end to deliver technical consumer education disguised as dynamic lifestyle storytelling.
Impact: Generated over 210,000 organic long-form views, sustained industry-leading average view duration (AVD), and drove high click-through intent directly proving organic product demand.
Role: Writer, Producer, Edit, Talent
About Josh Smith
Creative Director & Senior Producer
I am an Emmy®-winning creative lead and filmmaker who bridges cinematic craft with business outcomes. With a decade of experience spanning broadcast campaigns, enterprise brand documentaries, and digital-first narratives, I operate as an active player-coach—defining strategic vision and pitching executive stakeholders, then stepping on set to direct or into the edit suite to finish the cut.
Whether guiding non-actors on location for global brands or engineering rapid-fire edits that command attention, I lead cross-functional crews with absolute clarity. I protect brand equity, build disciplined workflows, and direct video built to win contracts, rally organizations, and perform in modern distribution channels.
Core Pillars
Directing & Creative Architecture: Concept ideation, scriptwriting, interview architecture, and guiding non-actors and on-camera talent toward authentic, emotionally resonant performances.
Production & Team Leadership: Managing field and studio crews, balancing complex technical production budgets, coordinating multi-location schedules, and safeguarding client brand guidelines on set.
Editorial & Post-Production Supervision: High-velocity offline assembly, rhythm and pacing design, visual effects problem-solving, sound design, and color finishing across modern post pipelines.
Digital Strategy & Audience Retention: Structuring video specifically for modern viewing behavior—optimizing narrative hooks, average view duration (AVD), and organic conversion without relying on paid media.